About Us
Brand Story
This is the story of a woman. A Baisa - someone raised with strength, grace, and pride.
She doesn’t follow what people say. She makes her own choices. She stands tall, no matter how many times life pushes her down.
Just like the land of Padmavati - where giving up has never been an option.
She wears her identity with confidence. Her chunri isn’t just fabric - it’s her pride. And the lines in her leheriya remind her of the values she lives by.
She comes from a land where Maharana Pratap chose pride over power. Where self-respect was never up for compromise. Here, royalty isn’t just about blood.It’s a way of living - it’s seen in how she walks, talks, smiles.
She loves like Meera - with honesty and heart.She decides like Samyukta - on her own terms.
She protects like Rani Karnavati - even in the hardest of times. And she carries the calm strength of Jodha - gentle, but unshakable.
This is the story of The Sheल. Where beauty, dignity, and courage all live together. The Sheल - rooted like the earth, and strong like the mountains.
#TheSheल - Not just a brand. A movement.
Inspired by rajasthani heritage and culture/ taking it global
"Rooted in Royalty, Made for the World"
The Sheल is not just clothing - it's a reflection of Rajasthan’s soul.
Each piece carries the stories of forts and queens, of colors born in the desert sun, of women who led with grace and stood like stone.
From the leheriya that dances in desert winds to the silhouettes once worn by Baisas and Maharanis -
we take this legacy, not to preserve it in silence, but to let it speak across continents.
Inspired by tradition. Designed for today. Worn by women everywhere.
Because culture is not a boundary- it's a beginning.
The Sheल- From the heart of Rajasthan, to the world.
About Founder
The Woman Behind The Sheल
She was born in the blue city, Jodhpur. Where every corner carries the scent of history, and every woman carries the quiet power of a queen.
From a young age, she wasn’t just fascinated by fabrics, she was drawn to the stories they held. Her nani’s leheriya dupattas, her mother’s bandhni sarees, the vibrant colors of every festival they weren’t just beautiful, they were alive.
As she grew, so did her imagination. While others saw fashion as trends, she saw it as a form of voice, a way for women to wear who they are. Strong. Soft. Fearless. Feminine. Just like her.
Rooted deeply in her heritage, yet always dreaming beyond borders, she set out to create more than just a brand. She built The Sheल, a space where style meets strength, where tradition isn’t preserved behind glass, but lived, breathed, and worn every day.
As the creative head, she brings with her not just design, but intention. Every color, every pattern, every silhouette is a quiet revolution, inspired by the Rajasthani women who came before her, and made for the ones rising now.
Today, she leads with the same fire she designs with sprightful, grounded, and always thinking: how can fashion empower? Because to her, beauty is not just how you look. It’s how you stand, what you carry, and what you never compromise on.
She is - in every way - The Sheल.
